Canonicalization can more than double the link love

You may be in a position to dramatically increase the effectiveness of inbound links to your web site in a few minutes by editing the .htaccess (Hypertext Access) file and specifying your URL. Canonicalization is the process by which the search engines choose the best URL when there are several choices. Several choices look like
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Where is your primary navigation?

Where is your primary navigation? Is it across the top, down the left side or down the right side? There are valid reasons for all three locations. Locating your navigation on the left is by far the most popular position, but it is not right for every web site. Eye-tracking studies show that visitors begin
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Prepare Your Site Before Paying for Advertising

Get your site ready before paying for advertising. Pay-per-click (PPC) advertising is a popular way to promote your web site and JBS Partners stands ready to assist you with PPC campaigns. Let me first help you maximize the investment in PPC before you pay. Before you pay for pay-per-click Web site optimization, including improving the
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The Growing Benefit of Local Search

The picture above was created using Google Maps, zoomed in to individual buildings that are the shape of letters. Click on the image to visit the web site for the full effect. Pretty cool! Created by GeoGreetings. Local search is geographically focused and growing When a search is performed using local search the search results
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Web Site Analytics and Statistics

Web Site Analytics and Statistics How are people finding my site? Free tools are available to assist you in increasing the effectiveness of your Web site by understanding existing traffic patterns. And you don’t have to be a traffic controller to understand this stuff. Server Logs —Web servers log basic visitor information, such as the
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