Prepare Your Site Before Paying for Advertising

Get your site ready before paying for advertising.
Google AdWords

Pay-per-click (PPC) advertising is a popular way to promote your web site and JBS Partners stands ready to assist you with PPC campaigns. Let me first help you maximize the investment in PPC before you pay.

Before you pay for pay-per-click
Web site optimization, including improving the link profile and creating landing pages, is a vital step before undertaking a pay-per-click campaign.

A few ideas you might consider before starting a pay-per-click campaign:

# Key word research – what are useful search terms and how competitive are they?

# Semantic structure, meta data, code – is the site well constructed for visitors and search engines?

# Page content – does the quantity and quality of the text meet minimum standards for visitors and search engines?

# Inbound/Outbound links – how many exist and are they beneficial or not?

# Design – is the desired out-come clear and actionable?

# Analytics – are analytics tools installed to track and analyze web site traffic?

If you are unsure of any of these techniques, please give us a call so that we can help.

Optimize before investing in PPC
It makes good business sense to ensure that your web site is optimized, has a strong link profile and at least one landing page.

This will allow you to turn an increasing number of visitors into clients. And it will increase the productivity of your web site and the value of every future dollar you spend on pay-per-click.