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HTTPS: Do I need to switch from HTTP?

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What are HTTPS and HTTP? HTTPS is the secure version of HTTP. Everyone on the web wants to be found. Search Marketers exist to help websites get found through a range of methods including better search rankings in Google. Image credit SearchEngineLand Many focus on the technical aspects of hunting down the hundreds of algorithm factors
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Inbound Marketing and Interruption Advertising

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Will more and more brands become independent content creators rather than placing their ads around other people’s content? During the 37th Social Media Breakfast in Boston we heard some answers. The conversation covered a ranged of subjects including one of the Inbound Marketing tenants that says traditional advertising is based on interruption while Inbound Marketing
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Would You Let Google Sniff Your Packets?

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Today a shocking invitation arrived from Google at my home. It has all the right buzz-words and features to appeal while allowing the reader to entirely miss what is going to happen. Here is the cover letter, including initial bribe offering. Notice the language. You were Chosen You represent people in your area Important research
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Distilled’s SearchLove Boston 2015

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After five years, Distilled continues to bring interesting speakers and delegates to the Boston area to learn and share their love for search. I have been attending this conference since the days when it was called the Pro SEO Seminar and continue to find great value in attending. LinkLove was good as well, but that
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Disk Full: How I recovered 22GB of Disk Space

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Two years ago, when I bought my Mac Book Pro Retina, I over bought. The laptop has 16GB of RAM and the hard drive (250GB) was double what I currently was using. This past week operating system messages told me that I was out of storage. In fact the virtual machine in which I run a
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The Shark Tank Formula for Startup Success

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Imagine that you have an amazing idea for an app that will change the way people share photos of their food. However, you don’t have the funding available to start developing your app nor do you have enough resources to hire a developer. Because of this, you feel stuck as an entrepreneur and begin to
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When the President Doesn’t Like Google Custom Search Results

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The President of the company contacted the Directory of Marketing with a disturbing observation. Promoting Your Competitors He reported that when searching the company web site the search results page was showing ads for their biggest competitors. Kalido, a data management software company in Waltham, MA had implemented Google Custom Search for their onsite search
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The Robots of Engadget Live in Boston

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Despite a waiting line stretching to the end of the block 30 minutes after opening, enjoying the Engadget Live Boston event wasn’t delayed significantly because the lined moved along quickly. Inside at the Royale were about 17 presenters ranging from “really cool”, to “why would anyone use that”? There was one item that I may actually purchase, it
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Name Badge Gets 3 Warm Leads in 15 minutes

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What you are about to read resulted in three warm leads in 15 minutes. When I arrived at the Managing an Agency Business event I was met with the customary table full of blank name stickers and permanent markers. Back when it was customary to check-in on FourSquare I used to write my Twitter handle
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New SSD Joy Hampered by QuickBooks Error 3371

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My three-year old Dell Latitude is not keeping up like it used to. So, after a buddy suggested getting an SSD to extend the life of any computer, I bought one. I used Acronis to clone the existing drive and make it bootable and then put the SSD into the laptop. I was so impressed
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