Major factors in choosing your domain name;
- Your company name
- First choice is always a .com. Second choice is the ccTLD. In the US that would be .us. In Britain, .co.uk
- Keep it short. You will only find a three character domain name in the after-market for a premium price, so start looking for domain names with four or more characters
- Best if it is memorable
- Can most people spell it correctly?
- If you tell me the domain name over the phone, how many times will you have to repeat? Will I have it right?
- Does the domain name tell people what you do? Or are you going to create a brand, as Yahoo and Google did?
- Key Words. It is a great idea to have a word in the domain name that relates to the site content. This shows relevancy.
- Does it sound legitimate? xyy-lz.com does not sound trustworthy.
- Don’t use hyphens.
- Try not to be swayed too far a field by what “people” say the search engines like in a domain name. What they like changes over time as they improve. Make your selection from a marketing, branding, sales point of view instead of what folks say the search engines “like”.
Hopefully you can find the domain name that you want and purchase it directly from a domain name registrar. If you can’t, you can purchase a domain name in the after-market where domains cost hundreds, thousands and even millions of dollars. But that is story for another post on another day.
What do you look for in a domain name?