Domainers buy website domain names and sell domains for profit.  Maybe you are not a domainer, but have some ideas about buying domain names for profit.  Where do you start?

If you want cheap domain names, and by that I mean you only want to pay $10 or less for a domain name (the registration fee) and don’t want to sign up with the various drop services, you still have some options.

How to Find Domain Names

You can search for and find domain names at godrops.com

This site allows you to search for recently dropped domain names that have been tasted, but not registered.

Tasting describes the process of registering a domain name, seeing how it performs, and then returning the non-performing domain names to the registrar for a refund within 5 days.  This serves as a quick filter, preventing you from searching through lots of undesirable domain names.

Domains with hyphens, numbers and domains that are not dot coms are undesirable.

How to Evaluate Domain Names

You could simply pick the ones that sound good to you.  This is an unreliable approach for selecting a domain name.

Instead, you might evaluation a potential domain name by gathering some relevant data before making the purchase.

Let’s run through an example. Today godrops.com shows that premiumstoves.com just dropped and is available for registration.

Search Google

Search Google for “premium stoves”, “premiumstoves.com” “premium” and “stoves”

How much search volume is there?
How many paid ads are there?
What do the top listings look like?

Search the Google AdWords key word tool for premium stoves

Is there any search volume?
Is there adequate search volume?
How much competition is there?

Also, take a peak at Google Trends.

Gather information at Estibot

Enter your domain name at estibot.com and look at the collected data.  A domain name that already has traffic and ranks is generally better than one that does not.

Enter in another domain name or two to get some perspective.

The dollar figures should be taken with a grain of salt.

Search the Wayback Machine

Visit the Wayback Macine and enter the domain name.

Was a website ever built on the domain name?
If a website was built, does it look good or not?
Was the domain name parked?
When was the domain first indexed by the Wayback Machine?

Search and Evaluate Domain Names for Free

This quick evaluation demonstrates that premiumstoves.com does not fit my profile for possible acquisitions.

Additional Domain Name Search Resources

Bust A Name – enter a few key words as it searches for matches
Make Words – combine key words into domain names that are available
Dot Center – find expired domain names
Domainsbot – creates and searches for domain names based on keywords
SmartPageRank – helps you find domains based on criteria you set.
If you want to purchase software, consider the Domand Research Tool.

There are hundreds of additional resources to find, select, evaluate and purchase a domain name.

How do you find domain names?

How do you evaluate domain names?

I will be happy to udpate the list with your suggestions.

Line spacing in paragraphs plays in important usability role. Just like with happy couples, closeness shows that content is related. When paragraphs and headings are equidistant it is harder for the reader to know what is related to what.

The WordPress editor will strip out br and p tags that it decides are redundant.

WordPress will strip out multiple returns (enter).
WordPress will strip out br tags
WordPress will strip out p tags

Removing paragraph tags and break tags is not what most bloggers expect to happen. In fact, the removal of paragraph and break tags is a common source of frustration for WordPress bloggers. We want the paragraph formatting to be right. Hitting enter and enter and enter has no effect.

WordPress offers equal spacing between paragraphs

paragraph
paragraph
empty blank line / space
heading
empty blank line / space
paragraph
paragraph

To improve usability give readers spaces

paragraph
paragraph
empty blank line / space
empty blank line / space
heading
empty blank line / space
paragraph
paragraph

Here is how to add empty blank lines or spaces between paragraphs

Select HTML mode

Type in < p >< code >< br/ >< /code >< /p > without the spaces

Copy and paste on each line that you want to add a blank empty line or blank space between paragraphs or headings or ordered lists or whatever.

Veiw the source code below to see an example

paragraph
paragraph
space
heading

paragraph
paragraph

I hope that if you find this helpful or you have another suggestion that you will leave a comment below.


A friend of mine on Twitter @cyandle sent me these questions to answer and post on my blog.  He is also posting the same interview on his blog, Creative Daylight so check his answers out too.


1. How long have you been working in website design and marketing and what attracted you to it?

JBS Partners started in 2002 providing website design and hosting services.  Thankfully the website business has grown as more services have been added to meet client demand.   The attraction to the work includes my interest in art and design, computer and technology as well as general business and Internet marketing.  These are all wrapped up in my website design and marketing business, which is pretty cool.


2. In your opinion, what’s the measure of a good SEO/PR/Blogging professional?

If you think about the design process for a new website, it moves along a design and development continuum.  The SEO work needs to start at the beginning so that the key word research can inform the information architecture, page structure and titles and content.  Clients are pleased when they start to see prospective clients hitting their website and filling out forms, even though we are still fine tuning or tweaking the not-quite-completed website.  Getting results out of the gate is a good measure.


3. Whose Blog do you read the Most?

Mine of course. Each article has to be drafted, written, proof read and then reread.  I used to read Aaron Wall’s SEOBook a lot and the SEOMoz blog.  These are good resources for general knowledge and industry trends.  Lately, I spend more time on IM and Twitter sharing and learning with others, which leads to reading a diverse range of blogs and websites across the Internet.


4. What’s your best “SEO secret” or blogging tactic?

No secrets here. Transparency and openness are the rule.  For some reason clients and SEO’s think that there is a silver bullet answer out there somewhere.  Some of these folks think that there is a lot of mystery.  Although there are a lot of moving parts, it is not a mystery.  The search engines are trying as hard as they can to think like humans.  My advice is to engage, participate and join in the conversation.  Write, comment, tweet, blog, interview and experiment.


5. Search engine algorithms are getting smarter, and a lot of people predict Organic SEO services will become obsolete. How do you plan to adapt?

My experience with clients suggests that they will continue to value and appreciate the blend of search and marketing advice that allows them to compete successfully in the market place.  That will never be obsolete.  There will continue to be best practices as well common practices that should be avoided.  We help our clients navigate these choices.


6. Please Describe the biggest challenge you face in your current job.

There are a couple of challenges, neither of which is insurmountable.  One is educating the prospective customer.  A lot of effort is required to explain abstract services to allow the value to be understood and then appreciated.

The next challenge is maintaining the momentum of a project.  Clients get distracted and project delays are introduced despite a genuine interest in the final results. I have even had clients tell me that they need to be nagged.  Calendar software is my friend.


7. Do you have any advice for someone who is interested in SEO, but doesn’t have a background in it, on how to get started in this field?

Read. You will quickly discern the garbage from the prize information.  Do.  There is no experience like experience.  Design, program, blog do these things and experiment.  Test, test, test, break things, fix them and break them again.  Make connections with knowledgeable people that will guide you and help you find the answers that you need.  Work for yourself or for an agency and then switch.  Understand both sides of that market.  Lastly, build your own properties to generate income.


8. If you could rank for any keyword phrase you don’t currently rank for, what would it be?

One could make a lot of money ranking for Viagra or similar terms, but I would be happy to rank for
boston website design or small business websites


9. Assuming you had never gone into website design and SEO, what would you be doing now?

Well, I was a systems administrator for a large mutual fund company and than a start-up, so I would likely still be involved with computers, networks, operating systems, domain name servers and the like.  And hopefully be in some type of customer facing role. I enjoy intermediating between people and computers.

If there was a departure with the past, I would likely be even more involved with Social Media tools (Twitter, WordPress, Linkedin, FaceBook, Flickr etc.) and helping clients understand and benefit of the new rules of marketing.


10. What’s Your Favorite professional sports team and why?

Living in Boston it feels quite natural to be a big Red Sox fan. I became a fan in 2004.  Before that the newspaper sports section was of no interest what-so-ever.  Now, I enjoy keeping up with baseball.  I have since learned that my grandfather was a Red Sox fan.  For some reason the other New England sports teams have not caught my interest, although I will watch play-offs.
Well that’s the end of our interview.

Thank you to @MelaniePhung for writing the questions for everyone.

Feel free to follow me on Twitter (@fairminder) !

Nick Gerner gave an enthusiastic presentation, Tuesday night at SEMNE in Providence RI, about the underpinnings of search technology and SEOMoz’s new LinkScape tool.

Here is a simple example to illustrate a fundamental point:

1) Search Engineers - they create the search algorithms

2) Search Algorithms – are constructed to provide the searcher with relevant search results

3) Relevant User information – the Search Engines hope to provide relevant results to you

Now, off to the side are the search marketers with a decision to make as to where they focus their attention to improve a website’s search results.  The choices are listed above, 1,2 or 3.  Which do you choose?

1) Search Engineers.  Never met one.  I assume that they must be pretty tight lipped in order to keep their jobs.  Not an easy target.

2) Search Algorithms. Again, never met one.  I assume that they don’t even have lips. Not an easy target.  Now you can setup a test bed with hundreds of domains, scrutinize Google patents or read celebrity SEO bloggers and gather information that may have been relevant.

You can never be certain of every detail and the details definitely change as sure as the sun will rise the next day.  The search engineers constantly improve the search algorithyms to provide more relevant information to searchers. It’s certainly a moving target.

3) Relevant User search results.  I am one who seeks relevant search results.  I have met other people who use search engines seeking relevant results.  Maybe this is a sensible place to focus my attention for the long term.

Technical or Fundamental SEO

If you choose #2, you are called a Technical SEO

If you choose #3, you are called a Fundamental SEO

If you are a Fundamental SEO and focus on the user, you will by default have pretty good aim on the algorithm as well.  Seems reasonable and sounds like the Fundamental SEO’s have a bit of a short cut.

How do you approach your SEO?

What do you see in the icon? Think about it before reading on and please offer your thoughts in the comments below.

There are at least six answers that have been mentioned and a handful of representations are intentional.

1. A spider web
2. Partners – the people shoulder to shoulder in a circle
3. Navigation wheel of a ship – remember Netscape Navigator browser
4. A cross – the dark blue lines
5. Diversity – the figures of alternating color
6. A site – as in cross hairs providing focus toward the center

Others have seen a show flake, jumbo jets in a circle ready for take-off and people.

The inaugural Inbound Marketing Summit 2008 provided two outstanding keynote presentations and three tracks of seminars throughout the day in Cambridge.

I was thrilled to be invited as a guest, finding myself tagged as a member of the media. I felt a little bit anxious with feelings of obligation, but an honest reflection of the day is all that anyone can really expect.

This post brings a very unlikely combination of perspectives. Not only am I familiar with the subjects being presented and a few of the presenters, but I worked in hotels for years and am taking the role of speaker at my first hour long presentation to a large audience in early October.

Logistics

Parking in Cambridge is never easy. Parking at this event was very easy because it was in the same building.  The cost was $22 for the day. I never left the building for about 11 hours.

The event space was on the second floor.  The sign in desk was obvious and had ample room to register attendees.  The schwag bag contained a program for the day and two books, Seth Godin’s Meatball Sundae, and David Meerman Scott’s New New Rules of Marketing & PR.  I had to chuckle because they are both books that I already own.

Attendees were required to walk through an area serving another convention which was confusing at first, but I think everybody figured it out quickly enough.  The hotel provided staff to assist in way-finding.

The first speaker was scheduled for 8:15 am.  However, the doors remained closed until 8:15 or maybe a minute or two later.  I still wonder why folks were not invited in before this time.

The reception area after the event was long and narrow with sun exposed glass walls.  The afternoon sun likely keeps this space warm even in the dead of winter.  A couple of the rooms were warm, but it could have just been me.

Presenters

It is an entirely different perspective when you are friends with hosts and presenters and even their agents.  A big benefit of attending events is meeting new people and learning new concepts. I often struggle with the tension between seeing friends and wanting to visit with them and the hesitation most of us feel in meeting new people.  I ended up doing both, hanging with the crew and meeting some folks that were new.

Brian Halligan opened the morning with a thorough explanation of inbound marketing, including a helpful history of marketing that culminated with where things are going in the future. This led very naturally to the opening keynote speaker.

David Meerman Scott really set the table for the entire day.  His presentation, which at one point seemed to show slide number 98 was clear and informative.  I really should read his book now.

Seth Godin was of course entirely entertaining, colorful, energetic and relatively predictable.  This is not a presentation of ground breaking discoveries.

Both presenters did a fine job of engaging the audience, clearly making their points while subtly not letting us forget the title of their current or upcoming book titles.

The five other presenters that I joined covered a range of topics, including;

1. Website re-design
2. Optimizing landing pages
3. Social media and PR
4. Social media strategy
5. Viral video

My favorite, was the subject that I deal with on a daily basis, site building and SEO.  I liked it because of the challenging ideas; namely that changing design is usually retrogressive breaking more things that it fixes.

Selling custom design for years, it was hard to embrace initially, but the case made was solid.  Site owners think of design first.  They really should think of content first.

Search engines can see the text, but not the design.  Awesome content brings visitors by way of the search engines. And, yes, I have seen design challenged sites perform well for their owners.

There was one presentation that I wanted to leave three or four times, but felt glued to my seat.  The information density was too high, the voice was monotone and the room was warm and dim, and I was hungry.

I was surprised to meet speakers on Social Media folks that were “not sold” on Twitter. I offered them some food for thought after the presentation, which they seemed to welcome.

Next Year

The Inbound Marketing Summit is a well balanced mix of content and networking. The speakers were all accessible and willing to speak with attendees.  I found the attendees eager to learn and meet new people.

This is a strong component of the summit that will be very satisfying to future attendees.

I encourage practitioners and managers in PR, marketing, e-commerce, web design and social media and those that need these kinds of services to attend the Inbound Marketing Summit. For a one day event in packs a punch that can’t be beat.

If you want to learn more about this year’s presentations, slides are available here; http://www.inboundmarketingsummit.com/agenda/ From there you can visit the blog and video streams.  These will give you a very good idea of the quality content that was available.

I’d be remiss in not mentioning the primary sponsor HubSpot who not only offers an internet marketing blog, but also website grader and press release grader.

There is a lot of value that the HubSpot team is pushing out to small and medium sized businesses.  Start taking advantage of this by visiting their website and attending next years Inbound Marketing Summit.

I surely thought Twitter was for the birds after creating my Twitter account back in early 2007. As an entrepreneur, I find that time and resources need to be well targeted and purposeful. I could see no purpose as I stared at the blank screen. This was not a resource for me.

Today, I can confirm both customer and colleague relationships initiated through Twitter as well as many friendships and even money in the bank. Here is how that all changed, after a Twitter primer.

What is Twitter?

Twitter falls into the category of social media applications. This communication tool allows you to keep in touch through short messages that can be sent to many people instantly.

You can update three ways: to all subscribers, directed to one person, or sent privately to one person. Updates are 140 characters maximum. (As a reference, the text immediately preceding this parenthetical note is 139 characters long.)

When you first open your account you are missing the most important component of a useful Twitter account – people whom you follow and people who follow you.

How do you find people to follow?

Below are six suggestions for finding people to follow, but first a little business-focused contemplation. Think about your purpose and motive. This will help you focus on following the right kind of people. Two important business questions are:

Do you want to follow people with similar interests, in the same industry?

or

Do you prefer to develop a group of followers who will benefit from your products or services and possibly hire you?

Most people tend to reciprocate followers, so keep the Golden Rule in mind. Follow the kind of people whom you want to be followed by.

1. Follow a couple of people you know, such as the person who introduced you to Twitter. Follow me @fairminder.
2. Follow their friends. Observe conversations and then choose new followers from among the people others are talking with.
3. Upload your contact list to Twitter to find people on Twitter whom you already know. Follow #2 above again.
4. Visit TwitterPacks. It lists all kinds of Twitter folks according to special interest.
5. Search on Twitter for your city or town name along with the state, and review profiles to find new people to follow.
6. Visit this TweetScan. It’s a more advanced twitter search site.

Number 2 above is a successful method because it includes some measure of social validation as you move from friend to friend of friend, rather than guessing whom to follow. You know the old saying, “Birds of a feather flock together”? It really does apply here.

What should you say?

Twitter is a microcosm of life and has the potential for an equally wide range of subjects to be shared.

Feel free to jump in and send an update to someone in response to an update that you read. Or simply answer the question that Twitter poses: “What are you doing now?” Keep it interesting and related to the purpose and motive you established earlier. What you read on Twitter may inspire you to start a new conversation.

Here is a small sampling of what you may find or contribute on Twitter.

• Breaking news – News of the Chinese earthquakes hit Twitter long before traditional news outlets.
• Interesting links to a photo, audio, video, website, blog, forum post and more.
• Local meeting information – I enjoyed many meetings discovered on Twitter.
• Messages of encouragement – Tragic personal news can generate condolences from around the globe.
• Absolute rubbish – Not so interested that there are now three spiders on your wall.
• Tech help – Many have received answers to tech questions right away.
• Friendship – A listening ear, someone who will respond.
• Weather updates – Timely, accurate reports from far and near.
• Affinity groups – For example, fitness groups encouraging each other.
• Sports scores – We love those Red Sox.
• Reviews and recommendations – Comments on books, movies, products, etc.
• Directions – You are likely to get a helpful reply from a local.
• Polls – Simple polls that gather interesting information.
• Discounts and special offers – People and companies send out both.

So what happened with me?

I followed people, wrote updates, joined conversations, offered sports scores and website-related advice, asked for technology help and sought out talented people to help serve the needs of my clients. It was especially fun when I later met Twitter friends in real life. Now the Following and Followers numbers on my account are approaching 1,000.

What most people seem to be interested in is how money was made through Twitter. It began by sending a helpful update that was well received.

Shannon sent an update that said, “Hey, check out this website I just designed.” I did and then sent along a few suggestions for improvement. Shannon said he really appreciated these suggestions. Keep in mind that his update was not directed at me and I didn’t know him then. It simply went zipping by at a time when I was “on Twitter.”

In fact, he asked me to be an advisor on his next project. I agreed and he was so pleased that he paid me 50% more than he had originally offered. He subsequently went so far as to write an unsolicited blog post recommending my services. Wow, all this born out of 140 characters.

As the conversation expands, it is not out of the ordinary for it to move from Twitter to email, IM, telephone and in-person meetings.

Initially Twitter did seem like it was for the birds. I understood Twitter no more than I can understand the birds outside my window right now. Friendly folk on Twitter and in real life showed me otherwise.

I hope that you will also learn that Twitter is not for the birds, but a valuable tool for your business and social tool box. Come join the conversation! I promise to reply.

Jim Spencer
JBS Partners
“Fairminder” on Twitter

What has been your experience on Twitter?

This article first appeared in the August 13th , 2008 issue of the High Rankings Advisor newsletter. Many thanks to Jill for sharing her wide channel of distribution. Many readers opened accounts with Twitter in the following days, and over a hundred have followed Jill and I on Twitter.

You may also be interested in reading other posts here;
Twitter Tools to Share with your Followers
How Your Twitter Profile Can Attract Followers
Twitter related services
What is Twitter? (from Sept., 2007)

Or visit www.TweetAdvisor.com for more tips, tricks, news and opinion on Twitter and the tools and applications that we all use.

Stop scaring off Twitter followers and invite them to follow you with a well thought out Twitter profile.

Generally when you follow someone on Twitter they will either follow you automatically or investigate you and then decide.

Let’s look at some ways to configure your profile to encourage people to follow you, rather than scaring them off.

Here is an image of my Twitter profile for reference.

Twitter Profile Sidebar

People are looking for something in common, something specific, or something entirely different from what they are accustomed to. If you don’t fill in this information, then visitors have less information to make a good decision (which would be to follow you).

About

Name: Extra points for a real name that seems authentic. Someone that hides thier identity makes me suspicious.

Location: I have a certain affinity for certain locations. I also just feel better knowing where in the world someone is. Sometimes knowing it is well past bedtime in that part of the world is useful.

Web: Link to your website, blog, or your account on Linkedin, MySpace, FaceBook or where ever people can find out more about you.

Bio: This is an important area with 160 characters to fully utilize. Let people get to know you, find something in common, discover an interesting fact about you. Provide as many details as you can. Have a sense of humor if you like.

Stats

This is another important source of information for the potential visitor. It is best to try and keep the Following and Followers numbers relatively similar. You don’t have to follow everyone, but if the ratio gets beyond 5 to 1 or even up to 10 to 1 people will assume that you are a spammer using a robot to follow new people really fast. That’s not good.

Twitter is about the conversation. No on wants or expects a conversation with a spammer or robot.

Following: Follow as many or as few as you like. This is not a contest with prizes for the highest numbers.

Followers: Do your best to maintain some semblance of balance between Followers and Following

Favorites: Real people favorite a few updates.

Updates: Once you start keep at it. A profile with one update is not that appealing. Keep at it over a few days and fill up a page on a variety of subjects that interest you.

Potential followers will also read a few of your updates and scan the Following avatars to see what is going on or not going on in your account.

Summary

Complete the About section with useful information so that people can get to know you and will engage you in conversation.

Don’t look like a spambot by following a thousand people on the first night you open your account. Take your time. It’s not that far from real life here. You have to open up a little to start the conversation.

See you on Twitter @fairminder

If you like this article, please see my Twitter article that was first seen on High Rankings Advisor – Is Twitter for the Birds? A Tweet Tweet Tutorial It makes a business case for Twitter.

What suggestions do you have to improve a Twitter profile?

Tuesday was the 18th Web Innovators Group meeting.

The Scene

A free meeting of over 600 people. The event is sponsored by the Venture Capital firm Venrock. There are a lot of VC’s on the floor as well as folks in every related Internet line of business you can think of. Most attendees are in the mobile and web communities. You could bump into a graphic designer, someone in PR, banker, entrepreneur, mobile platform programmer, social media specialist, newspaper writer and so on. A lot of early-stage company folks come to see others like themselves.

The event includes five minute presentations from three “Main Dishes”. The audience gets to ask each presenter two questions. Often the audience yells out, “How do you make money”. Some speakers are confident in their revenue models, others, not so much. Most of the time, the crowd groans at the answer.

Before and after the “Main Dishes” there are pioneering “Side Dish” presenters around the perimeter of the room. Here innovative web companies present their products and services to an eager audience one on one.

How to succeed

Be social. Reach out to meet new people from beginning to end.

I remember leaving the ballroom at the end of the event and this gal simply asked me what impressed me. I answered and she and her posse and I ended up at the dinner table. I made a few interesting friend, many of which I now see regularly. Leave a comment if you can guess any names here.

The ballroom is packed. It is hard to move around. It is very loud. But, just remember, everyone is here to meet new people. Why not be one of those people?

I met some new people that were very interesting and talked with some great friends as well. It’s these repeated small touch points that allow relationships to grow over time.

This is also a very good venue to find a job or employees.

One of the better advantages of attending is to find a group to go out with afterwards, so that you can really get acquainted.

The next Web Inno, as it is affectionately called, will be on September 15th, 2008 at 6:30pm in Cambridge. Come out and see what’s new in technology and meet someone new.