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Inbound Marketing and Interruption Advertising

Will more and more brands become independent content creators rather than placing their ads around other people’s content? During the 37th Social Media Breakfast in Boston we heard some answers. The conversation covered a ranged of subjects including one of the Inbound Marketing tenants that says traditional advertising is based on interruption while Inbound Marketing
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When the President Doesn’t Like Google Custom Search Results

The President of the company contacted the Directory of Marketing with a disturbing observation. Promoting Your Competitors He reported that when searching the company web site the search results page was showing ads for their biggest competitors. Kalido, a data management software company in Waltham, MA had implemented Google Custom Search for their onsite search
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The Robots of Engadget Live in Boston

Despite a waiting line stretching to the end of the block 30 minutes after opening, enjoying the Engadget Live Boston event wasn’t delayed significantly because the lined moved along quickly. Inside at the Royale were about 17 presenters ranging from “really cool”, to “why would anyone use that”? There was one item that I may actually purchase, it
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How BuddyPress Evolved in 2011

How BuddyPress evolved in 2011 While pretty much everyone who spends time on the web knows about WordPress, not many people I talk to have heard about its community-oriented companion: BuddyPress. For those of you who’ve never heard of such a thing, here’s a rundown of what BuddyPress is about: BuddyPress is a plugin that
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