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Inbound Marketing and Interruption Advertising

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Will more and more brands become independent content creators rather than placing their ads around other people’s content? During the 37th Social Media Breakfast in Boston we heard some answers. The conversation covered a ranged of subjects including one of the Inbound Marketing tenants that says traditional advertising is based on interruption while Inbound Marketing
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Distilled’s SearchLove Boston 2015

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After five years, Distilled continues to bring interesting speakers and delegates to the Boston area to learn and share their love for search. I have been attending this conference since the days when it was called the Pro SEO Seminar and continue to find great value in attending. LinkLove was good as well, but that
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Mission Success on Empire Avenue

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I just ran my first mission on Empire Avenue.  Here is what I learned. What is a Mission? Missions drive social engagement. I setup my Mission to ask people to visit http://www.jbspartners.com and click on the social sharing buttons on the left side of the page. You can click on the ones right here on
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Empire Avenue for Content Promotion

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I wrote a post on Slide Presentation Tips for Conference Speakers. Promoting quality content effectively is all about leveraging influence. Using a network is an effective method. Empire Avenue for Content Promotion I joined Empire Avenue back in April and have enjoyed many benefits, including an entirely new network of positive and motivated people. I am
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Citi Doesn’t Think Social Media is a Fad

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When my middle school daughter hears a three year old song on the radio and I ask why she doesn’t like it, the common response is, “ew it’s old”. About now you should be asking yourself what that has to do with Social Media being a fad and Citi, or as I still think of
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My Comments Were Not Posting on WordPress Blogs due to Akismet Spam Protection

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I began to notice that my blog comments were not posting on the blogs that I visited. I went through a series of excuses in my mind after each failure to post my finely crafted comment.  I thought; What a lame website Did I click cancel instead of submit? Is CoComment “doing something” here? Is
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New JBS Partners Business Cards are Awesome

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What do you see in the icon? Think about it before reading on and please offer your thoughts in the comments below. There are at least six answers that have been mentioned and a handful of representations are intentional. A spider web Partners – the people shoulder to shoulder in a circle Navigation wheel of
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A Peek at The Inbound Marketing Summit

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The inaugural Inbound Marketing Summit 2008 provided two outstanding keynote presentations and three tracks of seminars throughout the day in Cambridge. I was thrilled to be invited as a guest, finding myself tagged as a member of the media. I felt a little bit anxious with feelings of obligation, but an honest reflection of the
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Search Marketing Standard Discount Code

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Search Marketing Standard magazine is arriving in my mail box. If you are interested in SEO you can subscribe now at a 15% discount. Enter this coupon code at checkout: “FRIEND15“. What will you find inside Search Marketing Standard? My latest issue includes articles on: Google, Social Media, Linking, Analytics, WordPress optimization, AdWords, Flash, Social
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Modern In-bound Marketing Press Releases

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Yesterday Mike Volpe over at HubSpot ran another great webinar, this one on Press Releases. I am impressed with how much focused content he provided. I learned a lot. Here are the points that I noted. I use PR, press release and news release pretty interchangeably here. He began by establishing the benefit of a
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