How You can choose the Right Domain Name

Major factors in choosing your domain name;

  1. Your company name
  2. First choice is always a .com. Second choice is the ccTLD. In the US that would be .us. In Britain, .co.uk
  3. Keep it short. You will only find a three character domain name in the after-market for a premium price, so start looking for domain names with four or more characters
  4. Best if it is memorable
  5. Can most people spell it correctly?
  6. If you tell me the domain name over the phone, how many times will you have to repeat? Will I have it right?
  7. Does the domain name tell people what you do? Or are you going to create a brand, as Yahoo and Google did?
  8. Key Words. It is a great idea to have a word in the domain name that relates to the site content. This shows relevancy.
  9. Does it sound legitimate? xyy-lz.com does not sound trustworthy.
  10. Don’t use hyphens.
  11. Try not to be swayed too far a field by what “people” say the search engines like in a domain name. What they like changes over time as they improve. Make your selection from a marketing, branding, sales point of view instead of what folks say the search engines “like”.

Hopefully you can find the domain name that you want and purchase it directly from a domain name registrar. If you can’t, you can purchase a domain name in the after-market where domains cost hundreds, thousands and even millions of dollars. But that is story for another post on another day.

What do you look for in a domain name?

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5 Responses to “How You can choose the Right Domain Name”

  1. You want a web site? Here is what you will need, and more. | JBS Partners Says:

    [...] Please read the article on choosing domain names. [...]

  2. Izzatz Says:

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

  3. Dell Pennycuff Says:

    Super-Duper site! I am loving it!! Will come back again – taking you feeds also, Thanks.

  4. Bangkok Information Says:

    Very nice information. Thanks for this.
    Regards,
    Jane

  5. Preston Racette Says:

    Great post! Very useful! Keep up the good work!

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