What you are about to read resulted in three warm leads in 15 minutes.
When I arrived at the Managing an Agency Business event I was met with the customary table full of blank name stickers and permanent markers.
Back when it was customary to check-in on FourSquare I used to write my Twitter handle on my name badge since many folks knew me from Twitter.
That was not applicable for this crowd. I wrote my full name and stopped, but 3/4 of the name sticker was blank. Then I found myself writing “WordPress Site Migrations”.
I thought nothing more of this until in just a few minutes I had three business cards in my pocket from people that wanted to meet or talk again about how we could help them.
Managing an Agency Business. Lightening bolt on my head.
Writing a company name would not have had this kind of impact. Most company names don’t precisely communicate the primary services your organization offers.
In talking with Abe Belini of Komarketing and James Hilton of Simplus Group after the event I found myself explaining the benefits I had experienced of writing what I do instead of my company name on my name badge. The brand name WordPress is something that everyone recognizes and wants. Migrations implies that we can not only migrate a site from any platform to WordPress, but also that we can build sites from scratch on WordPress since that is part of the process of a migration.
When people are in a networking environment and are eager to help others, the first thing they want to know is what you can do. In fact lots of folks show up looking for talent. So, the next time you are at an appropriate event, Abe and James suggest writing what you do on your name tag, rather than your company name. Besides, it is great to leave out some obvious piece of information, like your company name, so that people feel comfortable, even eager to ask you who you work for. It is a very easy way to start a conversation.
Two other take-aways related to growing your business and networking.
Ask for the other person’s business card. Getting their card puts you in control of when and whether or not to call them. Plus, when you tell them that you will email them (since you didn’t give them your card) they will be impressed when you do what you said and they get that email.
Be a presenter or speaker. Don’t stay in the audience forever. People you don’t even know will come up to you like you are an expert, and some will hire you. Great stuff.
Come back here and let us know how it worked for you after you customize your name tag with what you do, instead of your company name. And if you want to migrate to WordPress, check out http://BlogWranglers.com. You will be glad you did.
Why is it important to regularly check your dog’s first aid kit?
Items in your dog’s first aid kit can expire, leak, or get used up without you realizing it. If an emergency strikes and you grab the kit only to find expired antiseptic or missing gauze, that delay can make a big difference. Regular checks ensure everything works when needed.
- Prevents using expired medical items
- Ensures supplies are fully stocked
- Keeps items clean, dry, and organized
How often should I check my dog’s first aid kit?
It’s recommended to check your dog’s first aid kit every 3 to 6 months. Mark it on your calendar or pair it with a routine like grooming appointments or vet visits. If your dog has medical conditions, travels often, or hikes with you, check it more frequently.
- Every 3 months for active dogs or frequent travelers
- Every 6 months for household pets with basic needs
- After any use, immediately restock the items used
What should be included in a dog’s first aid kit?
A good kit should include wound care supplies, tick/flea tools, medications, gloves, and basic grooming tools. You should also have copies of your dog’s medical history, vet contact info, and any personal medication they’re currently taking.
- Gauze pads, wraps, antiseptic wipes
- Styptic powder, tweezers, scissors
- Hydrogen peroxide (for emergency vomiting under vet guidance)
- Gloves, digital thermometer, saline solution
- Your dog’s medications and emergency contacts
How do I know if items are expired or need replacing?
Most supplies will have an expiration date printed on them. Look for dates on ointments, wipes, solutions, and medications. Check for broken seals, dried-out wipes, or packaging damage. Even non-expired items should be replaced if they appear used or compromised.
- Check the date on everything, especially liquids
- Inspect bandages and tapes for dryness or discoloration
- Replace anything that’s been opened or looks unsanitary
Where should I keep the first aid kit?
Store your kit in a cool, dry place that’s easy to access. Avoid damp bathrooms or garages where humidity might ruin supplies. Many dog owners keep a small version in the car and a full kit at home. If you hike or camp with your dog, a portable pouch is ideal.
- Keep kits at home, in the car, or in your dog’s travel bag
- Avoid direct heat or humidity
- Label it clearly so others can use it if needed
What’s the difference between human and dog first aid kits?
While some items overlap, dogs have specific needs. Human painkillers can be toxic to pets, and dog-safe antiseptics or tick tools are essential. Never substitute a human item unless your vet confirms it’s safe. It’s always best to have a pet-specific kit.
- Dog kits include pet-safe antiseptics and medications
- Contain tools designed for fur, claws, and tick removal
- Include pet care instructions and emergency contacts
What should I do after using the kit in an emergency?
After any use, take a few minutes to replace what you used and check for any other items that might be low or outdated. You should also clean any tools, like scissors or thermometers, before putting them back. This keeps your kit ready for the next time.
- Clean reusable items with pet-safe disinfectant
- Restock any missing items immediately
- Make a note of what was used for future vet visits
Simple but effective. Thanks for sharing this tip.
Great idea. I generally introduce myself with “I’m Jeff; I sell Subarus to dogs.” Most people recognize the reference to the Subaru commercial (at least here in the NW) and that provides a jumping off point for conversation.
Informing people about what you do and how you are able to help businesses can be more valuable than telling people about your role or a company overview.
Thanks for a great conversation and nice post!
The simplest ideas are often the best!