I just ran my first mission on Empire Avenue.  Here is what I learned. What is a Mission? Missions drive social engagement. I setup my Mission to ask people to visit http://www.jbspartners.com and click on the social sharing buttons on the left side of the page. You can click on the ones right here on [...]

I wrote a post on Slide Presentation Tips for Conference Speakers. Promoting quality content effectively is all about leveraging influence. Using a network is an effective method. Empire Avenue for Content Promotion I joined Empire Avenue back in April and have enjoyed many benefits, including an entirely new network of positive and motivated people. I am [...]

When my middle school daughter hears a three year old song on the radio and I ask why she doesn’t like it, the common response is, “ew it’s old”. About now you should be asking yourself what that has to do with Social Media being a fad and Citi, or as I still think of [...]

I began to notice that my blog comments were not posting on the blogs that I visited. I went through a series of excuses in my mind after each failure to post my finely crafted comment.  I thought; What a lame website Did I click cancel instead of submit? Is CoComment “doing something” here? Is [...]

What do you see in the icon? Think about it before reading on and please offer your thoughts in the comments below. There are at least six answers that have been mentioned and a handful of representations are intentional. A spider web Partners – the people shoulder to shoulder in a circle Navigation wheel of [...]

The inaugural Inbound Marketing Summit 2008 provided two outstanding keynote presentations and three tracks of seminars throughout the day in Cambridge. I was thrilled to be invited as a guest, finding myself tagged as a member of the media. I felt a little bit anxious with feelings of obligation, but an honest reflection of the [...]

Search Marketing Standard magazine is arriving in my mail box. If you are interested in SEO you can subscribe now at a 15% discount. Enter this coupon code at checkout: “FRIEND15“. What will you find inside Search Marketing Standard? My latest issue includes articles on: Google, Social Media, Linking, Analytics, WordPress optimization, AdWords, Flash, Social [...]

Yesterday Mike Volpe over at HubSpot ran another great webinar, this one on Press Releases. I am impressed with how much focused content he provided. I learned a lot. Here are the points that I noted. I use PR, press release and news release pretty interchangeably here. He began by establishing the benefit of a [...]

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Marketing Sherpa (Note: per MS policy this link is live only until September 18th) released a new study on the text used in email links for newsletters. Bottom line, people don’t read, so don’t give them a link to “Read more”. They won’t. Makes sense to me. What click link words should you use? Here [...]