February 5th, 2010 the following presentation was offered to an engaged audience of entrepreneurs at LaunchCamp Boston. The presentation covers four major areas Domain Names How to Choose How to Register How to Retain Why use WordPress for a website (even without a blog) SEO Key Word Research Local SEO Directories Citations and Links Website [...]

Line spacing in paragraphs plays in important usability role. Just like with happy couples, closeness shows that content is related. When paragraphs and headings are equidistant it is harder for the reader to know what is related to what. The WordPress editor will strip out br and p tags that it decides are redundant. WordPress [...]

Hubspot, author of WebSite Grader, sponsored a webinar with Paul Gillin, author of The New Influences – A Marketers Guide to the New Social Media. Here is a story of business engagement. Engaging the audience and developing a conversation. I asked a simple question of the presenter, which was asked and answered by the speaker [...]

“You are here” indicators. We get this phrase from maps, according to Steve Krug, who was the keynote speaker last night at the Usability Professional Association (UPA) Boston meeting, held at Olin College of Engineering. Chris Hass, chapter President and Usability Consultant at Bentley College presided over the meeting and quickly introduced Steve Krug, author [...]

Where is your primary navigation? Is it across the top, down the left side or down the right side? There are valid reasons for all three locations. Locating your navigation on the left is by far the most popular position, but it is not right for every web site. Eye-tracking studies show that visitors begin [...]