Usability Category

A Good User Experience is Not a Bad User Experience.

Saturday, June 14th, 2014

The Wall St. Cheat Sheet  provides a lousy user experience. In fact, although I was interested to see all of these cars, I quickly did a search and found a different website that offered the same content with a user interface that is far better for me. The Cheat Sheet turns its visitors into old time [...]

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Name Badge Gets 3 Warm Leads in 15 minutes

Thursday, May 22nd, 2014

What you are about to read resulted in three warm leads in 15 minutes. When I arrived at the Managing an Agency Business event I was met with the customary table full of blank name stickers and permanent markers. Back when it was customary to check-in on FourSquare I used to write my Twitter handle on my [...]

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LaunchCamp Boston 2010 Search Presentation

Thursday, February 4th, 2010

February 5th, 2010 the following presentation was offered to an engaged audience of entrepreneurs at LaunchCamp Boston. The presentation covers four major areas Domain Names How to Choose How to Register How to Retain Why use WordPress for a website (even without a blog) SEO Key Word Research Local SEO Directories Citations and Links Website [...]

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WordPress strips / removes blank lines while I add empty lines

Saturday, December 13th, 2008

Line spacing in paragraphs plays in important usability role. Just like with happy couples, closeness shows that content is related. When paragraphs and headings are equidistant it is harder for the reader to know what is related to what. The WordPress editor will strip out br and p tags that it decides are redundant. WordPress [...]

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The Hubspot blog is useful. How would you improve it’s usability?

Wednesday, February 6th, 2008

Hubspot, author of WebSite Grader, sponsored a webinar with Paul Gillin, author of The New Influences – A Marketers Guide to the New Social Media. Here is a story of business engagement. Engaging the audience and developing a conversation. I asked a simple question of the presenter, which was asked and answered by the speaker [...]

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UPA Boston offers Page Titles and “You are Here” best practices from Steve Krug

Friday, January 18th, 2008

“You are here” indicators. We get this phrase from maps, according to Steve Krug, who was the keynote speaker last night at the Usability Professional Association (UPA) Boston meeting, held at Olin College of Engineering. Chris Hass, chapter President and Usability Consultant at Bentley College presided over the meeting and quickly introduced Steve Krug, author [...]

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Where is your primary navigation?

Wednesday, June 20th, 2007

Where is your primary navigation? Is it across the top, down the left side or down the right side? There are valid reasons for all three locations. Locating your navigation on the left is by far the most popular position, but it is not right for every web site. Eye-tracking studies show that visitors begin [...]

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