Search Engine Marketing Category

A Good User Experience is Not a Bad User Experience.

Saturday, June 14th, 2014

The Wall St. Cheat Sheet  provides a lousy user experience. In fact, although I was interested to see all of these cars, I quickly did a search and found a different website that offered the same content with a user interface that is far better for me. The Cheat Sheet turns its visitors into old time [...]

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Logging in to WordPress and Getting Logged Out in a Minute

Saturday, February 26th, 2011

I was working with a new hosting client recently and everything was going pretty smoothly. Then I received an email saying that each time the client logged in to WordPress after less than a minute she got kicked out and had to log back in again.  She emailed me this information after it had happened [...]

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Boston WordPress Meetup in April

Sunday, May 2nd, 2010

As a member of a recent WordPress Meetup panel, we were asked what new capabilities or solutions we were most looking forward to from WordPress.  The question did not produce much in the way of a response as I recall. I circled back to this question later in the meeting with an answer.  Possibly not [...]

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Email-Required Sign-ups without Email?

Thursday, March 25th, 2010

Email Protection Your email address is a vital resource. That is why businesses all over the web are trying to get your email address. They want to sell you something. You value your ‘privacy’ and don’t like email spam any more than the next person. Create a New Email Account If you are handy that [...]

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LaunchCamp Boston 2010 Search Presentation

Thursday, February 4th, 2010

February 5th, 2010 the following presentation was offered to an engaged audience of entrepreneurs at LaunchCamp Boston. The presentation covers four major areas Domain Names How to Choose How to Register How to Retain Why use WordPress for a website (even without a blog) SEO Key Word Research Local SEO Directories Citations and Links Website [...]

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Google’s First Meetup in Boston – Cambridge really

Wednesday, March 25th, 2009

If you are reading this to learn Google secrets, there aren’t any here.  If you are interested in learning about the flavor of the March, 2009 Google Meetup in Cambridge and some of the people I ran across, read on. 567 Massachusetts Avenue – The Enormous Room Lovely space for a meetup.  Long room with [...]

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An Interview with Jim Spencer By Casey Yandle

Friday, December 12th, 2008

A friend of mine on Twitter @cyandle sent me these questions to answer and post on my blog.  He is also posting the same interview on his blog, Creative Daylight so check his answers out too. 1. How long have you been working in website design and marketing and what attracted you to it? JBS [...]

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Optimizing Your WebSite: Focus on Visitors or Google ?

Thursday, November 20th, 2008

Nick Gerner gave an enthusiastic presentation, Tuesday night at SEMNE in Providence RI, about the underpinnings of search technology and SEOMoz’s new LinkScape tool. Here is a simple example to illustrate a fundamental point: 1) Search Engineers – they create the search algorithms 2) Search Algorithms – are constructed to provide the searcher with relevant [...]

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eBusiness Symposium 2008 Presentation

Friday, October 3rd, 2008

Friday, October 3rd, I offered this presentation to an audience of over 100 eager business owners.  I am very grateful for the positive response and appreciation that was generously shared. The slides walk through a process for developing a new website and concludes with a revealing design revision series. Your small biz website: Light the [...]

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Lunch with the High Rankings dynamic duo and guests

Tuesday, July 22nd, 2008

I gratefully accepted an open invitation for lunch from the folks at High Rankings. Why? They know SEO really well I like their style My schedule was open Travel distance is not an issue I might learn something Curious who they hoped would attend Needed to find out what this is all about Who was [...]

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